Esthetics Personal Brand Photography

Brand Photography
Written By Hannah Knight
a pile of business cards for first impressions esthetics scattered for a motion blur personal brand photography shot
 

This girl is entering her ✨ entrepreneur era ✨ . Malea is fresh from her Esthetics program and she has a VISION.

 
a woman stands in a white studio wearing sunglasses and holding a newspaper for her personal brand photography shoot
a woman holds out her phone while receiving a call from "ur skin is calling" during a photoshoot for personal brand photography
 

New Personal Brand Photography

First of all, Malea drove, like, an hour for our session. She found me on Instagram and decided to get herself all the way here for a personal brand photography shoot.

Malea is such a new, young entrepreneur and I am so proud of her for having the foresight to invest in her business in this way as she is creating it. She doesn’t even have her space yet, and she will totally kill in on social media right away. The way personal brand photography immediately changes how people view your business is insane. You immediately give off put together, trust worthy vibes—because people can see what you do. To have that right off the bat? That is how you write success into your business plan.

 
a woman sits on a stool in a white studio while holding her phone in her lap in this cropped photo for personal brand photography
a woman stands out of focus holding out her phone which is in focus as she recieves a call from "ur esti bestie" during her esthetician personal brand photography shoot
a woman smiles wide in a white studio in this personal brand photography headshot
 

Malea wanted very classic, fun, kind of artsy photos. Her style is SO on point. She had the cutest outfits! We went for a black and white look which I love. I edited a lot of photos in black and white too. I don’t always include black and white edits, but when it fits the vibe, it fits the vibe. The black and white really aligns with her style and truly feels like the cherry on top for some of these photos.

 
makeup brushes and business cards are held in the back pocket of a woman's jeans during a personal brand photography session
a black and white image of a woman sitting on a stool in a studio holding makeup brushes in her hand during a personal brand photoshoot
a woman sits in a director's chair wearing leather pants and cheetah print heels holding a newspaper in front of her during her personal branding photography session
a woman steps her cheetah print heel on top of a newspaper personalized for her business
a woman sits in a director's chair holding makeup brushes in her hands during her personal brand photography session
 

We started out with the white seamless paper, a classic. We played with direct flash which always make for fun, artistic type shots. She had the coolest props. Truly iconic. She had these super fun sunglasses and this really cute purse. And the customized newspaper? ICONIC. I’ve seen other people do shoots with the same type of thing, but I’ve never had a client bring in a full newspaper. I just love that vibe. We got some detail shots highlighting the products she loves and tools she uses too.

This session was one of my favorite personal brand photography shoots. I am obsessed with these photos. I may say that for every single one of my clients. Truly though, I mean it every time. Each of my shoots are so fun because each one is different. Every shoot matches each brand and what makes it unique.

 
a woman smiles resting her face on her hands while sitting in a white chair in a white studio for her personal brand photography
the back of a director's chair with a woman sitting in it holding skincare products in one hand and makeup brushes in the other for personal branding photography
 

Personal Brand Photography Outfits

Her gallery of photos illustrates how your outfits can really affect your final gallery. The outfits she wears are all business-y, casual, sophisticated. They are stylish and align with her brand. They kind of make her pop. In a lot of her photos there’s not a ton happening, but they are still interesting because because of her outfits. The details make a big difference. The raw edge on her jeans, the belt, the shoes, the texture on her leather pants, her nails, her jewelry. They all make her photos more interesting and give her a variety of moods. The tan suit photos feel a little less playful and little more professional. The leather pants photos have a little more attitude and confidence. She then has photos ready to help communicate the mood for whatever she is promoting.

Maybe she would want to create an ad with the intention of reaching new people and instantly creating trust—she might use a photo where she is wearing the suit. Maybe she’s creating an Instagram post with the intention of connecting with people on a more casual, fun level—she might use a photo where she’s wearing jeans. It feels more approachable. Maybe being approachable isn’t a goal for your business. Maybe you want to be polished, something to aspire to. The outfits you wear for your session might look a lot different—because what you want to communicate is different. All the little details make a difference!

 
 

Malea is so sweet! Give her a follow—she is definitely going places.

If your business is ready for a personal brand photography shoot, let’s get you on the books!

 
 
a woman wearing a matching tan suit stands in a white studio with makeup brushes in her hand in this cropped photo for personal brand photography
 
Hannah Knight https://alwaysflourishingphotography.com
Next

Renewed Radiance Branding Photography