The Yoga Projekt Brand Photography
I’ve been working with The Yoga Projekt for yearssss.
Betsy Criss, the owner was a teacher at the high school that I went to! A few years ago, when she noticed I had become a photographer, she reached out for some photos for her new yoga studio! Ever since we have been getting together for recurring brand photography!!! A few times a year we do a shoot so she always has up-to-date photos.
Yoga Brand Photography
Seeing the impact of brand photography over time for The Yoga Projekt has been amazing. It brings their brand together in a way that feels real and allows you to get a sense of what their classes might be like before you even talk to anyone or see the space.
Brand photography is BEYOND helpful, no matter what kind of business you have. Whether you are in the wellness space, a service provider, a small shop, a realtor, WHATEVER having brand photos that are YOURS makes all the difference.
You COULD use stock photos that feel freezing cold and boring that you have to search all across the internet for or sneak in some quick iPhone photos when you can.
BUT, why would you when you could have photos that feel like your business. That fit your needs, are tailored to your needs. That make using them easy.
The impact of brand photography goes far beyond the images.
It totally flips how your business is perceived. No more guessing what it is like to work with or buy from you. They can see it, they can feel it.
Recurring Brand Photography
Brand photography can be almost alive. It can move and grow with your business.
It could be one and done, giving you some options to use on your website and social media over time. It works, it totally upgrades your brand and the way you share about your business.
Nothing can match, though, the way that recurring brand photography shoots will truly level up your business. We are always changing and moving directions, even if the difference is miniscule. You can step in the studio (or have me come to you!) every so often and we can continue to create photos that are perfectly aligned with how your business is changing.
The investment has always proven to be worth it.
Using Brand Photos
All too often I will do a shoot for a brand, and those photos that we delicately brought to life sit in a folder somewhere on someone’s computer instead of bringing their website, socials, and brand to life.
The Yoga Projekt has done an amazing job of using their photos to uplevel their brand! Their site uses photos to show different types of classes they offer and Betsy can take more of a hands off approach to her IG feed because it is packed with brand photos.
She has a bank of photos to pull from to match whatever is going on at a moment’s notice.
The Yoga Projekt Grand Opening
Betsy has recently expanded The Yoga Projekt’s space and offerings! We did a shoot for the grand opening of their non-heated, reformer, and trapeze space. Their trapeze space is a collab with Yogi Janie (@yogijanie), a Peoria area yoga instructor.
Betsy’s original, heated yoga space is still active in the same building as this new space!
Their grand opening was a lovely event to be a part of! I snapped candids during the event as well as some more posed shots with the reformers and of the space. It gave them loads of photos for sharing and to be able to show their new space off.
Over the years, we have captured so much of Betsy’s business.
From new spaces to new instructors, we have been able to keep The Yoga Projekt’s photos up-to-date and always feeling fresh.
No one has to wonder what a class would be like, they just sign up because they can see this gorgeous space ready to welcome and refresh them.
Ready for a shoot of your own?
Hey Brand Photographer!
Let me tell you, I have had a long treacherous journey with posing. I had to learn the hard way how to guide my clients through their session to give them the quality photos I wanted to give them.
After years of trying, editing, and trying again, I have compiled my best tips and favorite poses into a set of guides—so no one else has to travel the same treacherous journey.
Grab your branding posing guide! Future you will thank you.
